Betsy Linnell on Branding, Strategy and Making Smart Alliances

  Since 2007, Betsy Linnell has slung her expertise as a CMO-for-hire, providing an opportunity to tap executive level marketing smarts that small and medium sized businesses have leaped at. The next evolution of her business launched in 2012, bringing a gang of enterprising creatives together under the banner of B-Line Marketing Management, so clients … Continue reading


Signal Hill PAC brings Science World to Pemberton, Jan 12

Somewhere between my elementary school days (Apple IIC and gestetener machines, anyone?) and now, PACs have gotten themselves all digitally savvy with facebook pages and blogs and twitter feeds, all the better to communicate with parents and the broader community. As Signal Hill’s brand new marquee sign announces, they’re on facebook. They have a blog. … Continue reading