Pemberton – where self sufficiency meets sled culture to create a whole new hybrid of hippie redneck

Off the rack skis, heli assists and mass produced cheap liquor are key ingredients in many fine ski adventures, but those living in the shadow of Mt Currie seem to have absorbed the true fundamentals of the effort/reward equation: the more you put into something, the higher the quality and the greater the sense of accomplishment.
To wit: Schramm Vodka, Foon Skis, and 1 Step.
Pemberton writer Lisa Richardson makes the case for a slightly more artisan approach, being perfected in Pemberton, in this winter’s Skier magazine.